Gift the Fix


An email and social media campaign launched by Stitch Fix to raise awareness about gift cards among existing clients: either to include them on their Christmas list or to get them as a present for their relatives and friends.

 This campaign promoted gift cards through dedicated sends to men and women throughout November and December 2018, and resulted in a 33% increase in sales from the email channel.


Art Direction: Victoria MonteroDesign: Madi KrausePhotography: Dani Kroll & Tommy SullivanFashion Editors: Erin Sunwalt & Sarah KeefeClient: Stitch FixLocation: San Francisco, CA