News Design
Cases i Associats - Sol361 is a leader in delivering market-leading expertise to the news industry across a number of specialities; strategy, new product development, branding, organization, technology, plus design and build of products across print and digital. As an in-house designer —both in Barcelona and Buenos Aires— I was part of the teams working on the redesign of a variety of European and Latin American media publications and websites. This included not only working from scratch in both print and digital projects, but also building user manuals, templates, and layouts to be followed by clients' in-house design team. Ultimately I would conduct face-to-face customer sessions to implement new design into their process along with on-site training to their editorial staff and design department.
EL COMERCIO (PERU)
This is a paper in its own right: 175 years of history and a consolidated leadership as Peru’s leading respected newspaper. However, when it comes to changes, the paper travels lightly and is quick to take action. The changes have been focused on modernising its paper edition and differentiating its weekday products from the weekend ones, thereby adapting the products to the different reader attitudes.
O Estado de São Paulo (Brazil)
To say that O Estado de S. Paulo is a newspaper with a long history is an understatement. Because Estadão –which is how the paper is more commonly known– forms part of history. And redesigning a part of Brazilian history is not to be taken lightly. To preserve the newspaper’s singularity it enhanced its identity through its values –constructing a modern visual code but based on its editorial trajectory and principles–; changed the menu of editorial pieces and differentiated the topics; and finally improved the reading experience and readability of the texts.
Diario Mío (Colombia)
Bogotá is one of the few Latin American cities where the popular press has not entered en masse. Several attempts have been made but with uninspiring results. Once again Casa Editorial El Tiempo aimed its sights at a market segment which is difficult for the paper industry to permeate, tried out some model changes and launched Mío, a popular newspaper where news, entertainment and services create a unique mix.
Acrítica (Brazil)
Bogotá is one of the few Latin American cities where the popular press has not entered en masse. Several attempts have been made but with uninspiring results. Once again Casa Editorial El Tiempo aimed its sights at a market segment which is difficult for the paper industry to permeate, tried out some model changes and launched Mío, a popular newspaper where news, entertainment and services create a unique mix.
