Stitch Fix Art Direction
Stitch Fix was born from one simple idea, that the way we shop is out of date. As a truly personalized and effortless shopping experience, a personal stylist listens and hand-selects the items that fit any taste, budget, and lifestyle, evolving with their clients over time. One Fix at a time.
As Stitch Fix art director, I've been leading quarterly photo and video shoots capturing images for all business lines—partnering with producers, fashion editors, photographers, stylists, and retouchers.
The challenge: to produce high-volume of images while evolving the brand look and feel across each shoot—maintaining high standards that make Stitch Fix stand out from competitors.
The outcome: a package of on-brand imagery for women's, men's and kids business lines that will ultimately be the fundamental pieces to create assets for web, social media, e-mail, ads, and printed pieces.
The task: highly collaborative, involving cross-functional partnership to capture seasonal merch trends in engaging and innovative ways.
