Crafting stories here, there & everywhere

A visual storyteller, a lifelong learner, a natural collaborator. Thriving on creative problem solving, my creative journey has taken me from Buenos Aires, my birthplace, to El Salvador, Spain, Mexico, and the United States, creating thought-provoking experiences across various media.

I excel in leading teams through the entire creative process, from initial research to seamless implementation. I have a proven track record of mentoring designers and fostering team performance, emphasizing collaboration and cohesiveness.

Passionate about shedding light on social and women issues, I co-authored "Guerrilleras. Tradition and Rebellion in the Salvadoran Civil War," a photo book integral to the broader Guerrilleras audiovisual project, encompassing a film that spotlights the experience of 14 women who joined the insurgent forces of the Farabundo Martí National Liberation Front.

I hold a BFA in Graphic Design from the University of Buenos Aires, Top Tier Latin America University. Currently, at Yohana as Creative Director, I'm managing the Creative team in our mission to help busy families thrive. When not chasing pixels, you may find me biking with my daughter, trying to play guitar, attending a new class, or watching classic films—always with a camera close by.

Crafting stories here, there & everywhere

My creative journey began in Buenos Aires and has led me to El Salvador, Spain, Mexico, and the United States, creating thought-provoking experiences through various mediums. In all my projects, I bring critical thinking, a hands-on approach, direct communication, and a high level of craft driven by my passion for visual storytelling.
I excel at leading teams to reach their full potential at every stage of the creative process, from research to implementation. I have a solid track record of building and managing collaborative, cohesive, and diverse teams. I'm constantly evolving and adapting my practice as a team leader. Drawing on feminist values and epistemologies, my style of mentorship emphasizes collaboration and supportiveness, encourages two-way feedback, and rejects a hierarchical approach. As Aggie Toppins states: "A feminist designer acts as a facilitator who acknowledges that everyone brings expertise and is capable of designing in some sense."
Passionate about shedding light on social and women issues, I co-authored "Guerrilleras", a multi-disciplinary project that spotlights the experience of 14 women who joined the insurgent forces during the civil war in El Salvador. We published a book and shot a documentary film, currently in post-production.
On a mission to help busy families thrive, I'm currently managing the Creative team at Yohana. When not nudging pixels, you may find me biking throughout the city, wheel throwing, playing guitar, or watching old films—always with a camera close by.
EXHIBITIONS
2018

'Guerrilleras' at Mission Cultural Center, San Francisco, USA.

2017

'Guerrilleras' at Community Media Center of Marin, USA.

2016

'Guerrilleras' at Acción Latina, San Francisco, USA.

Short film 'Mujeres Luz' exhibited at the Roxy Theater, San Francisco, USA.

'Guerrilleras' at 19º FotoPres, Caixa Forum, Zaragoza, Spain.

2015

'Guerrilleras' at 19º FotoPres, Caixa Forum, Barcelona, Spain.

'Guerrilleras' at 19º FotoPres, Caixa Forum, Madrid, Spain.

EXHIBITIONS
2018
2017
2016
2015
'Guerrilleras' at Mission Cultural Center – San Francisco, USA
'Guerrilleras' at Community Media Center of Marin – USA
'Guerrilleras' at Acción Latina – San Francisco, USA
Short film 'Mujeres Luz' at the Roxy Theater – San Francisco, USA
'Guerrilleras' at 19º FotoPres, Caixa Forum – Barcelona, Spain
'Guerrilleras' at 19º FotoPres, Caixa Forum – Zaragoza, Spain
'Guerrilleras' at 19º FotoPres, Caixa Forum – Madrid, Spain
AWARDS
2020
2013
BAVC MediaMaker Fellowship - San Francisco, CA
19º FOTOPRES, LA CAIXA FOUNDATION – SPAIN
OLOF PALME MEMORIAL – SWEDEN (GRANT RECIPIENT)
WHAT'S BEEN INSPIRING ME

NOW ON MY NIGHTSTAND
LATEST CREATIVE CRUSH: PACITA ABAD
A GUIDING MANTRA
“Do stuff. be clenched, curious. Not waiting for inspiration's shove or society's kiss on your forehead. Pay attention. It's all about paying attention. attention is vitality. It connects you with others. It makes you eager. stay eager.”
—SUSAN SONTAG
Download my resume ↓