MY ROLE
ART DIRECTOR
DESIGNER

ELEVATE: CHAMPIONING CHANGE

Stitch Fix's bold step to diversify fashion

Stitch Fix introduced Elevate, an innovative program committed to diversifying the fashion industry. By offering financial grants, mentorship, and exclusive data insights to emerging entrepreneurs of color, Elevate aims to empower the next generation of fashion visionaries.

This initiative called for a unique identity that would not only raise awareness but also set it apart from other brand campaigns. The concept revolved around the idea of a creative playground for fashion designers to come together and collaboratively shape the future of the industry.

THE TEAM
Designer—Kelsey Sutherland    Copy—Talia Witherspoon   Photographer—Coliena Rentmeester   Photo Art Directors—Tara Creehan & Dulci Edge   Fashion Editors—Erin Sumwalt & Sarah Keefe    Producer—Jamie Antonioli    Head of Creative—Aaron Brown
CLIENT
Stitch Fix   /   San Francisco, CA
The approach celebrates diversity and collaboration—believing that only through mutual support the pieces hold together.