Highlighting the humans behind each fix
In an increasingly AI-powered industry, emphasizing the human touch behind Stitch Fix's service became more vital than ever. Its highly personalized approach relies on experienced stylists who take the time to understand clients' unique preferences and needs.
To bring this key value prop to life, we created a versatile asset bank of images and videos featuring real employees from diverse regions nationwide.
Scope
CONCEPTPHOTO & VIDEO ART DIRECTION
We set out to showcase real stylists as personal as their service. Our approach was twofold: first, we captured them in their element—curating, collaborating and styling.
Designed to resonate with existing clients and drive retention, these assets made the brand’s human touch impossible to ignore.
“My stylist just gets me. I’m seen, I’m heard, and I’m understood.”
—Eva, Stitch Fix client
The second concept embraced a whimsical and imaginative approach to illustrate the magic behind the service. We highlighted the expert hands not just styling, but getting to know each client and transforming their preferences into an effortless, personalized experience.
Created for top-of-the-funnel paid social campaigns, these vibrant, playful assets captured attention in crowded feeds while effectively explaining how the service works.
