THE TEAM
ART DIRECTOR—MADI BARBIER    HEAD OF CREATIVE—AARON BROWN    PRODUCTION & MOTION DESIGNER—VLAD DIEDOV     MOTION DESIGN—STORY STUDIO    COPY—ERIN LANCIONE    PROJECT MANAGERS—DANIELLE MAU & EMILY BABICH
CLIENT
YOHANA   /   Palo Alto, US

One of the main driving forces of this project was rebalancing the brand's expression to align it with its evolving personality and target audience. Developing a sophisticated color palette that felt unique to the Yohana brand was critical, setting clear rules for color combinations optimized for accessibility.

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