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A brand in constant evolution

Stitch Fix was born from a simple idea: shopping should be as unique as you are. No more outdated, one-size-fits-all fashion. Customers' experience should be all about personalization, where your very own stylist handpicks the perfect pieces to match their taste, budget, and lifestyle. An evolving journey, one Fix at a time.
As Art Director, I've played a crucial role in shaping the brand's visual identity. I've led photo and video shoots alongside an exceptional team of producers, fashion editors, photographers, stylists, and retouchers. From planning each shot to working on set, I ensured every detail aligned with business goals.
Client
Stitch Fix
San Francisco, California
Scope
STRATEGY
ART DIRECTION
DESIGN

The challenge: Create a visual narrative that not only captures a high volume of images, but sets apart the brand's look and feel from its competitors, leading with originality and the highest standard of quality.

The outcome: A treasure trove of on-brand imagery spanning Women's, Men's, and Kids' lines. These were the foundation for web, social media, email campaigns, ads, and print materials.

A dynamic and collaborative endeavor between cross-functional brand partners to capture seasonal trends in engaging and innovative ways.

Collaborators
ART DIRECTOR: VICTORIA MONTERO
DESIGNERS: MADI BARBIER & MICHELLE FANG
FASHION EDITORS: SARAH KEEFE, ASHLEY BIRONDO & ERIN SUMWALT
PHOTOGRAPHER: DANI KROLL
PRODUCER: JAMIE ANTONIOLI
RETOUCHERS: CHELSEA ELLIOT & REBECCA DANIELS
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