MY ROLE
ART DIRECTOR
DESIGNER
Through the Lens of Stitch Fix

A brand in constant evolution

Stitch Fix was born from one simple idea: shopping should be as unique as you are.
No more outdated, one-size-fits-all fashion. Customers' experience should be all about personalization, where your very own stylist handpicks the perfect pieces to match their taste, budget, and lifestyle. An evolving journey, one Fix at a time.
As Art Director at Stitch Fix, I’ve played a crucial role in shaping the brand's visual identity. I've led quarterly photo and video shoots alongside an exceptional team of producers, fashion editors, photographers, stylists, and retouchers—from planning each shot, to working on set, to building assets ensuring that every detail aligns with business goals.
THE TEAM
PHOTOGRAPHER—DANI KROLL    FASHION EDITORS—SARAH KEEFE, ERIN SUMWALT & ASHLEY BIRONDO    RETOUCHERS—CHELSEA ELLIOT & REBECCA DANIELS    DESIGNERS—MADI BARBIER & MICHELLE FANG    PRODUCER—JAMIE ANTONIOLI
CLIENT
STITCH FIX   /   SAN FRANCISCO, US

The challenge: Create a visual narrative that not only captures a high volume of images, but sets apart the brand's look and feel from its competitors, leading with originality and the highest standard of quality.

The outcome: A treasure trove of on-brand imagery spanning Women's, Men's, and Kids' lines. These were the basis for web, social media, email campaigns, ads, and print materials.

The future: A dynamic and collaborative endeavor between cross-functional brand partners to capture seasonal trends in engaging and innovative ways.