Stitch Fix Spring 2017 Campaign

Stitch Fix is a personal styling service founded in 2011 in the USA. The Stitch Fix experience is not merely curated—it’s truly personalized to its clients, helping them to save time, look great and evolve their personal style over time. I art directed the Spring 2017 campaign working from concept to final delivery on a variety of marketing pieces, including emails, social media assets, and advertisements—working on set with photographers and stylists while partnering with copywriters and retouchers to ensure the consistency of the brand's message.

Creative Director: Leah KimArt Direction & Graphic Design: Victoria MonteroPhotography: Dani Kroll & Sara DavisRetouching: Chelsea ElliotClient: Stitch FixLocation: San Francisco, CA