Stitch Fix Art Direction

Stitch Fix was born from one simple idea, that the way we shop is out of date. As a truly personalized and effortless shopping experience, a personal stylist listens and hand-selects the items that fit any taste, budget, and lifestyle, evolving with their clients over time. One Fix at a time. 

 As Stitch Fix art director, I've been leading quarterly photo and video shoots capturing images for all business lines—partnering with producers, fashion editors, photographers, stylists, and retouchers.

The challenge: to produce high-volume of images while evolving the brand look and feel across each shoot—maintaining high standards that make Stitch Fix stand out from competitors.

The outcome: a package of on-brand imagery for women's, men's and kids business lines that will ultimately be the fundamental pieces to create assets for web, social media, e-mail, ads, and printed pieces.

The task: highly collaborative, involving cross-functional partnership to capture seasonal merch trends in engaging and innovative ways.

Art Direction & Design: Victoria MonteroDesign: Madi Krause & Michelle FangPhotography: Dani KrollFashion Editors: Erin Sunwalt & Sarah KeefeClient: Stitch FixLocation: San Francisco, CA