MY ROLE
ART DIRECTOR
DESIGNER

Style has no size

In a fashion landscape dominated by rigid beauty standards, many women struggle to conform to the industry's predetermined size regime. "Style Has No Size" spotlighted Stitch Fix's innovation in fit expertise and served as a platform for launching an exclusive collection in collaboration with renowned body-positivity influencer Katie Sturino.
Working alongside a large team, I art directed the entire campaign, from coordinating strategy to developing each marketing piece.
THE TEAM
HEAD OF CREATIVE—AARON BROWN    CINEMATOGRAPHER—CHRISTIAN FIGUEROA    SOUND—FRED RUNNER    GAFFER—DAVID MONG    PHOTOGRAPHER—DANI KROLL    CONTENT PRODUCER—KATE OGATA    PHOTO AD—DULCI EDGE    PRODUCERS—JAMIE ANTONIOLI & MONICA PINO    SOCIAL STRATEGIST—HANNAH BROWN    CONTENT STRATEGIST—LOGAN PAYNE    EDITOR—LUIS LÓPEZ    DESIGNER—MICHELLE FANG    FASHION EDITORS—SARAH KEEFE & ERIN SUMWALT    COPY—TALIA WITHERSPOON
CLIENT
STITCH FIX   /   SAN FRANCISCO, US

I helped to introduce a variety of digital media strategies into this social-first campaign. The content rollout highlights the expertise of Katie Sturino, along with Stitch Fix employees, offering customers a peek inside the brand's four walls.

In addition, we created 'Two Truths and a Lie', an Instagram-focused series of short videos featuring Katie Sturino and fashion editor Sarah Keefe. In each episode, they dispelled common fashion myths featuring items from the Katie Sturino x Stitch Fix collection while asserting the brand's belief that anyone can wear anything that makes them feel great.

We wanted to provide quick-witted and snappy content re-emphasizing the campaign’s core belief– that anyone can wear anything that makes them feel great.

On Instagram alone, it garnered over 730K organic impressions, over 200K organic views and an increased engagement rate against Stitch Fix's benchmarks. Most importantly, the sentiment and commentary were overwhelmingly positive.