Style has no size

Fashion comes in certain sizes, and every woman feels the challenge of trying to fit their body into the shape that fashion demands. Style has no size was a campaign launched in fall 2019 to highlight Stitch Fix leadership and innovation in fit expertise. It was also the platform to promote an exclusive collection designed in collaboration with body-positivity influencer Katie Sturino to give women of all sizes access to on-trend and perfectly-fitting clothing.

The social-first campaign included the production of a variety of video content. Style has no size highlighted the brand fit expertise featuring Katie Sturino along with Stitch Fix employees, taking viewers inside the brand's four walls. The final product was a 2:41 minute long piece programmed across YouTube and IGTV.

In addition, we created Two truths and a lie, an instagram-focused series of short videos featuring Katie Sturino and fashion editor Sarah Keefe. In each episode, Katie and Sarah dispelled common fashion myths touching on a product that was core to the Katie Sturino x Stitch Fix collection while asserting Stitch Fix's belief that anyone can wear anything that makes them feel great.

 Designed to be social-first, the strategy was to be quick-witted, snappy and replete with channel-native elements like emojis, animation, and subtitles.

On Instagram alone, it garnered over 730K organic impressions, over 200K organic views and an increased engagement rate against Stitch Fix's benchmarks. Most importantly, the sentiment and commentary were overwhelmingly positive.

Design: Michelle FangContent Production: Kate OgataContent Strategy: Logan PayneSocial Strategy: Hannah BrownCinematography: Christian FigueroaEditing: Luis LópezPhoto art direction: Dulci EdgePhotography: Dani KrollFashion editors: Sarah Keefe & Erin SunwaltProducers: Jamie Antonioli & Monica PinoArt Direction: Victoria MonteroClient: Stitch FixLocation: San Francisco, CA