Style has no size
In a fashion landscape dominated by rigid beauty standards, many women struggle to conform to the industry's predetermined size regime. "Style Has No Size" spotlighted Stitch Fix's innovation in fit expertise and served as a platform for launching an exclusive collection in collaboration with renowned body-positivity influencer Katie Sturino.
Working alongside a large team, I art directed the entire campaign, from coordinating strategy to developing each marketing piece.
Scope
STRATEGY
ART DIRECTION
VIDEO POST-PRODUCTION
We designed a social-first campaign that showcases Katie Sturino's expertise, paired with insights from Stitch Fix employees. This content rollout offered customers an authentic, behind-the-scenes glimpse into the brand, fostering transparency and connection.
In addition, we created 'Two Truths and a Lie', an Instagram-focused series of short videos featuring Katie Sturino and fashion editor Sarah Keefe. In each episode, they dispelled common fashion myths featuring items from the Katie Sturino x Stitch Fix collection while asserting the brand's belief that anyone can wear anything that makes them feel great.
We wanted to provide quick-witted and snappy content re-emphasizing the campaign’s core belief– that anyone can wear anything that makes them feel great.
On Instagram alone, it garnered over 730K organic impressions, over 200K organic views and an increased engagement rate against Stitch Fix's benchmarks. Most importantly, the sentiment and commentary were overwhelmingly positive.
