MY ROLE
ART DIRECTOR
DESIGNER
ILLUSTRATOR

The new
essentials

We Wander is an activewear brand that merges sustainability with high-performance activewear. Its collections seamlessly marry form and function, crafting versatile and neutral earth tones from recycled materials. In my role as Art Director, I worked on its branding and trim package embodying the company’s commitment to eco-consciousness, comfort, and style.
THE TEAM
PRODUCTION DESIGNER—Kelsey Sutherland    COPY—Talia Witherspoon
CLIENT
Stitch Fix   /   San Francisco, CA

Recognizing the need for consistency and ease of implementation in mass production, I designed a modular hangtag design to spotlight the technical features of various pieces. This approach introduced simplicity to factory operations while maintaining a cohesive design across the entire product range.

WATER REPELLENCY
BREATHABLE
Moisture-wicking
QUICK DRY
RESISTS BACTERIA
UV SPF 40
ANTI-ODOR
WATERPROOF
WATER RESISTANCE
WINDPROOF
WRINKLE RESISTANT
4 WAY STRETCH