Scope
CONTENT STRATEGYCREATIVE DIRECTIONVIDEO ART DIRECTIONMOTION DESIGN
24%
→ 13%
Churn within the first 30 days dropped to 13%, translating into a stronger subscriber base.
The email series
We've launched an email series with fresh content to welcome new subscribers and help them hit the ground running, offering insights and inspiration for them to make the most of the service.
The landing page
One component of the email campaign directs users to a revamped landing page on the Yohana site, featuring bite-sized videos tailored exclusively to new members. This user-friendly hub serves as a one-stop destination to address frequently asked questions among newcomers.
The video content
The series begins with a heartfelt message from Yohana founder and CEO Yoky Matsuoka, reflecting on the significance of family, collaboration, and the strength of asking for help. Recognizing that task delegation may be new to some new users, we also offer advice on how to best utilize Yohana features in line with their preferences.
The featured offers
Beyond reactive support, we transformed Yohana into a service that proactively inspires action. Working closely with eng and product, we developed a dynamic in-app feature that suggests relevant tasks based on user patterns and seasonal trends.
Through data analysis of recurring requests and successful task completions, we built an extensive content library, empowering the merch team to seamlessly update offers based on performance metrics and seasonal relevance. This significantly enhanced the user experience, resulting in deeper platform engagement and increased trust.
