THE TEAM
COPY—Erin Lancione    HEAD OF CREATIVE—AARON BROWN    MOTION DESIGNER—VLAD DIEDOV     EMAIL ART DIRECTION—MADI BARBIER    WEB DESIGN—OLIVER CARREON     PRODUCTION—DANIELLE MAU & EMILY BABICH     CINEMATOGRAPHY—FRIDAY FILMS     EDITING—CHRISTIAN FIGUEROA
CLIENT
YOHANA   /   Palo Alto, US
The email series

We've launched an email series with fresh content to welcome new subscribers and help them hit the ground running, offering insights and inspiration for them to make the most of the service.

The landing page

One component of the email campaign directs users to a revamped landing page on the Yohana site, featuring bite-sized videos tailored exclusively to new members. This user-friendly hub serves as a one-stop destination to address frequently asked questions among newcomers.

The video content

The series begins with a heartfelt message from Yohana founder and CEO Yoky Matsuoka, sharing the company's origin story and reflecting on the significance of family, collaboration, and the strength that comes with asking for help. Recognizing that task delegation may be new to some prospective users, we also offer advice for how to best utilize Yohana services in line with members’ personal goals.